Diamonds

    The diamond cut that sparkles the most is the round brilliant cut. It is known for its exceptional light performance and ability to reflect and refract light to maximize brilliance. Other cuts, such as the princess cut and the cushion cut, also exhibit considerable sparkle, but the round brilliant cut consistently achieves the highest level of brilliance and sparkle. What Makes a Diamond Sparkle? While it sounds crazy, there is a science behind sparkle. The technical term is scintillation, which refers to the light displayed when a diamond,…

Who has a sapphire engagement ring De Beers’ famous advertising slogan, “A diamond is forever,” may have been born in 1947, but the tradition of engagement rings dates back many centuries, and…

For centuries, aquamarine rings have captivated jewelry lovers with their alluring marine hues and timeless elegance. If you’re considering adding this exquisite gemstone to your collection or searching for the perfect engagement…

We have prepared a guide to help you find your dream ring. How to choose an engagement ring? Find the perfect ring to represent your love. Your wedding is one of the…

When JIEMIIYOU launched in 2017, there were only natural diamonds available for purchase. But by 2024, more than half of all engagement rings sold in the U.S. will feature lab-grown diamonds. That…